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Guide
Every provider in this market sounds identical on their homepage. Here is the framework we would use if we were the ones buying — including the questions that are uncomfortable for us to answer.
| Model | How it works | Where it goes wrong |
|---|---|---|
| Per hour | You buy time, typically 20–40 hrs/week | You carry all the risk. A dead month costs the same as a great one |
| Per qualified lead | You pay only for delivered leads | Everything depends on who defines “qualified”, and when |
| Per appointment | You pay for booked meetings | Highest unit cost; worthless if you cannot show up and close |
| Flat monthly retainer | Fixed fee, dedicated caller | Simplest to forecast; ask what is genuinely included |
None of these is inherently better. What matters is whether the provider's incentive points the same way yours does, and whether the definition that triggers payment was agreed before you paid.
Several providers now publish a lead floor. Most of those guarantees are worth less than they look, and the difference is entirely in the remedy.
Take these to every provider on your shortlist. The answers separate operators from marketers faster than any case study.
A provider who answers all five plainly is probably worth your money. One who deflects on two or more will cost you a quarter and a market.
Conversely: dead links on a press or “featured in” page, stock photography where the team should be, no address, and pricing that only appears after a form are all worth noticing.
Walk if a provider cannot show you the dashboard, will not define qualified in writing, has no stated replacement timeline, or pressures you toward a long contract in a market where month-to-month is now standard.
Also walk if they promise a number that sounds too good. A single caller producing 100 qualified seller leads a month is not a caller, it is a different definition of the word lead.
Managed real estate cold calling services generally start around $1,000–1,500 a month for one dedicated caller and rise to $3,000–4,000 for multi-caller teams. US-based providers charge substantially more, commonly around $26 an hour with weekly hour minimums and multi-week commitments. Data, skip tracing, SMS and appointment setting are frequently priced separately.
At minimum it should mean the contact owns the property, is open to selling rather than merely curious about value, and has had condition, timeline, price expectation and a stated reason for selling captured — with the call recording attached. Definitions vary widely between providers, which is why you should get the criteria in writing before you pay rather than at kickoff.
Some are. The test is the remedy: a guarantee that states what happens when the floor is missed — continued dialing at no cost, or no charge for that caller's month — is enforceable. A published number with no stated consequence is a forecast dressed as a guarantee.
US-based removes the accent question entirely and costs roughly three to five times more. Offshore delivers far more dial volume per dollar, which matters because outbound is a volume game. The deciding factor is usually neither: it is whether the provider gives you visibility into the work and a bench when someone leaves.
Month-to-month is now standard and you should be sceptical of anyone requiring more. That said, give any campaign 60–90 days before judging it — meaningful ramp runs through week six, and cancelling at week four means paying for the ramp and leaving before the return.
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40 qualified seller leads per caller per month, in writing. Dialing in 2 business days. Thirty-minute call, no pitch deck.
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