Home › Meta ads
Paid acquisition
Real estate Meta ads, run by people who also work the phones.
Most agencies running real estate Facebook ads have never spoken to a motivated seller. We run the calls and the ads for the same clients, so the creative is built from language that actually gets people to answer — and the leads land in the same CRM either way.
Campaigns
What we actually run
Seller lead-gen
Instant forms, distressed and equity-rich targeting.
Distressed-seller angles
Pre-foreclosure, probate, tired landlord creative.
Retargeting
Site visitors and form abandoners.
Creative testing
Multiple angles per ad set, winners scaled, losers cut.
Live accounts
Performance from live accounts
Ranges from live client accounts. Your numbers depend on market, list quality and follow-up speed.
Campaign operations
How a campaign gets run
Market and buy box
We define who's worth reaching before anything is built.
Creative built in-house
Angles written from real call objections.
Tracking configured
Pixel and conversion events verified before spend scales.
Test at low budget
Multiple creatives, small daily spend, cut fast.
Scale the winners
Budget moves to what converts, reported weekly.
Reporting
What you get weekly
- ✓ Spend, leads, cost per lead per campaign
- ✓ Which creatives are winning and which got cut
- ✓ Leads in your CRM, not a spreadsheet
- ✓ A human explaining what changed and why
Calling and ads belong together
Outbound reaches owners who never raise their hand. Inbound catches the ones already looking. Both feed the same pipeline.
Browse the Paid ads library → · See the real estate investor CRM →
Paid ads guides
Learn the system behind the screenshots.
Real Estate Facebook Ads: Investor Campaign Guide
Campaign structure, seller targeting, forms, creative testing, tracking and weekly measurement.
Motivated Seller Facebook Ads: Angles and Follow-Up
Build ads around seller situations, qualifying forms, message match and speed-to-lead.
Facebook Lead Ads for Real Estate Investors
Understand cost per qualified lead, events, attribution, creative tests and contract reporting.
Retargeting ads for real estate investors
Warm audiences, objection-led creative, budget split and honest measurement.
Ad creative testing for real estate investors
One variable at a time, how long a test runs, and written cut rules.
Facebook ad budgets for real estate investors
Daily budget tiers, what each buys, cold and retargeting split, when to scale.
Instagram ads for motivated sellers
Feed, stories and reels placements, vertical creative and where the click should go.
Meta pixel and conversion tracking for real estate investors
Events worth firing, verification before scaling, and reading attribution honestly.
All paid ads guides
The full category, updated as new guides go up.
From the ad accounts
The campaign screenshots.
Live client accounts with campaign, account and client names removed. Tap a card to view the full screenshot.
ViewSeller lead campaign, one market — 24 form leads, 12k reach.
ViewCreative testing inside one ad set. Winners scale, losers get cut.
ViewPixel events tracked at $5.90 — conversion tracking configured properly.
View53 completed registrations at $9.29 on a $10/day test budget.
View118 link clicks at $1.19 on a distressed-seller angle.
Live client accounts. Campaign, account and client names removed.
Questions
Frequently asked questions
How much do Meta ads cost for real estate investors?
In live client accounts we see roughly $16 to $79 per seller lead, with the spread driven by market competition, population density and how specific the seller angle is. A workable test budget for one market is $40 to $80 per day; $10 to $25 per day is enough only to learn whether an angle draws responses.
How long before Meta ads produce seller leads?
Responses usually start within the first week, but a campaign needs two to four weeks before cost per qualified lead is stable enough to make budget decisions. Scaling before the conversion event is verified and follow-up is fast multiplies uncertainty rather than deals.
Do the leads go into my CRM?
Yes. Form submissions arrive in the seller pipeline with the campaign, angle and submission time attached, alongside leads generated by the calling team, so both channels are judged by the same qualification standard.
Do you run ads for investors who do not use your callers?
Yes, though the creative is stronger when we also hear the seller calls, because the ad copy is written from real objections. Weekly reporting covers spend, leads, cost per lead per campaign, which creatives won and which were cut.
What do I need to provide to get started?
Your market and buy box, access to your Meta ad account and page, and a destination for the leads. We configure the pixel and conversion events and verify them before spend scales.
Free download
The deal analysis worksheet we use on seller calls
One printable page: comps, ARV, repairs, holding and closing costs, your fee, and the maximum allowable offer formula printed on the sheet.
- Fill it in while the seller is still on the phone
- Every blank is the next question to ask
- Ends in a go / follow up / pass decision
It's yours.
The worksheet should have opened in a new tab. If your browser blocked it, use the button below.
Download the worksheetFind the leak before you add more spend.
Thirty minutes. We map the calls, ads and follow-up, then tell you what is actually holding back deal flow.
See where your deal flow is leakingSee where it's leaking